About Us

River City Ford is your go-to destination for all your vehicle needs. We have a wide selection of new and used vehicles, including SUVs, trucks, hybrids, and electric vehicles. Our dealership also offers a variety of services to cater to your specific needs, whether you’re in the market for a new car or just need a routine maintenance like an oil change or tire rotation. Our goal is to make your experience as smooth and efficient as possible. At River City Ford in Winnipeg, we’re here to help you find the perfect vehicle for your lifestyle and budget.

Service Center

Service Center

Our Ford dealership in Winnipeg offers top-notch service with certified technicians in our Quicklane & Service department. They are trained to repair all makes and models of cars, trucks, and SUVs. We offer 30-minute oil changes, grab a freshly brewed coffee while you wait and you’ll be back on the road in no time! Plus, no appointment is necessary, and you’ll earn FordPass Reward points.

Can’t make it to the dealership? No problem! We offer FREE pick-up & delivery of your vehicle to all of Winnipeg, including Headingley and Oak Bluff. We also provide various maintenance services to keep your vehicle running smoothly, from oil changes to tire rotations. Our team is knowledgeable about all aspects of automotive repair, so if you have any questions don’t hesitate to ask!



At River City Ford, we strive to make your car buying experience as smooth and stress-free as possible. Our unique Driving Change Experience streamlines the process by offering upfront pricing, no hidden fees, a money-back guarantee, and a single point of contact. Additionally, when you purchase a pre-owned vehicle from us you will recieve half-price oil changes for life.

All of our new and used vehicles come with complimentary towing and roadside assistance for 3 years, within 100km of Winnipeg. Our on-site credit specialist is here to assist with financing options, including pre-approval and leasing, and answer any questions you may have. We’re dedicated to finding the perfect vehicle for your lifestyle and budget.



At River City Ford, we understand that a clean and shiny vehicle can make a huge difference. That’s why we offer a variety of detailing services to bring back the shine to your vehicle.

Our detailing team is highly trained, and go through a comprehensive training and apprenticeship program to ensure that every vehicle that leaves our dealership is in the best condition possible. We offer different detailing plans to suit your vehicle and budget.

Collision Repair

Collision Repair

At River City Collision Centre, we understand that accidents can be stressful and inconvenient. But when they happen, you can trust us to restore your vehicle to its pre-accident condition. Our highly trained technicians use state-of-the-art equipment to repair all types of damage, from door dings to major collisions.

As an MPI Accredited facility, we are equipped to work on all makes and models, ensuring your vehicle is restored to perfection. Whether you need a quick repair or a more extensive restoration, our experts are here to help you get back on the road as quickly as possible. What Crash?! Like it never happened!


The Driving Change Automotive Group

As a Ford dealership group, we sell and service new and used Ford products. Additionally, we sell other makes of used vehicles and service all makes and models, as well as Parts and Accessories.


770 Broad Street, Regina, SK


1010 North Service Road, Moose Jaw, SK


3636 Portage Avenue, Winnipeg,MB


Highway 3, Carman,MB

Trevor Boquist

Trevor Boquist

President & CEO

Driving Change Automotive Group

A Message From The President & CEO

From a very young age, I spent time with my father in his business, which was located in a tightly-knit Saskatchewan community, and I learned the importance of relationships and putting people first. I watched how he treated and engaged his team, which shaped my perspective that, without great people that are engaged, you can't accomplish anything.

We take our guest experiences very seriously and we fully understand that, in today's world, the guest has even more choice than ever. So we need to be good at listening and understanding our guest' expectations. Our team established "Guest Service Ground Rules", which helps provide a really clear pathway as to what each of our team members needs to do in order to provide great experiences.

Our dealerships continue to see upgrades, improvements, and renovations to enhance your experience; however, it is our people who really make you feel welcomed and valued. Looking to the future, we will continue to focus on our greatest strength — our team. Through continued development, training, and support our team will continue to thrive and become leaders within the workplace and the community.