About Us

Why Choose Us?

These days, it seems like there’s a car dealership on every corner. At River City Ford, we understand that our customers have a choice when it comes to buying vehicles like the Ford Edge, F-150 and Super Duty, which is why we work harder to make your experience with us t ruly remarkable. We’re not content to simply come up to the mark. We go farther, and set new standards of excellence in customer service. If you’re looking for a dealership that offers you something unique, visit River City Ford today! Discover all the reasons people choose to do business with us – the River City Reasons. We're more than your regular Ford Dealer near Brandon and Oak Bluff

A Superior Selection of New and Used Vehicles

Your journey to better driving experiences begins on our lot, where you’ll find an impressive inventory of new Ford cars, trucks, and SUVs, each loaded with the latest and greatest innovations in automotive technology. Looking to maximize value with a budget-savvy pre-owned model? Choose from a selection of pre-owned Ford vehicles, including used Ford F-150s and Super Duty trucks, as well as an array of alternate-brand vehicles from some of Canada’s other favourite auto makers. And with perks like a 30-day exchange policy, half-price oil changes for the lifetime of your vehicle, and free towing anywhere within 100 kilometres of Winnipeg, it’s no wonder River City Ford is a top choice for used car shoppers everywhere!

Financing Solutions that Fit

If you’ve fallen in love with a Ford, the next step towards collecting the keys is securing an auto loan or lease option. Our friendly finance experts are standing by to help you get into the car, truck, or SUV of your dreams! Whether you’ve saved up for a brand-new Ford Escape for sale near Headingley, or Garden City, or you’re in the market for a wallet-friendly pre-owned vehicle, we can tailor a financing solution that fits your lifestyle and budget perfectly. If you're looking to lease a Ford in Winnipeg or get pre-approved for your next vehicle, be sure to get started today with our convenient online credit application. It’s never been easier to get behind the wheel of a quality vehicle, thanks to River City Ford!

Trust Our Trained Technicians

Your Ford is the driving force behind everything you do. So, when it’s time for service or maintenance, why not trust your vehicle to the people who know it best? From routine oil changes to complex repairs, you can depend on River City Ford to provide top-notch service, no matter what your automotive needs are. Short on time? Enjoy our Quick Lane service and have all of your essential vehicle maintenance performed during regular service hours – with no appointment necessary! We’re proud to be your one-stop service shop.

Customer Service that’s a Cut Above

River City Ford is proud to be part of the Driving Change Automotive Group. But it’s more than just a name! We drive change by helping people all across Winnipeg create better driving memories and redefine the way they see the road, one Ford vehicle at a time. We believe in creating lasting relationships with all of our customers, and we know that the best relationships are built on a foundation of transparency and trust. We demonstrate our commitment to these values by eliminating hidden fees. This means you’ll never be pressured into buying something that’s not perfect for you, and you won’t be surprised by additions to the final price. Let us turn car shopping from a chore into the start of your next great adventure! Visit River City Ford Today.

The Driving Change Automotive Group is comprised of four Ford dealerships:

Bennett Dunlop Ford, 770 Broad Street, Regina, SK S4R 8H7

Moose Jaw Ford, 1010 North Service Road, Moose Jaw, SK S6H 3K8

River City Ford, 3636 Portage Avenue, Winnipeg, MB R3K 0Z8

Carman Ford, Highway 3, Carman, MB R0G 0J0

As a Ford dealership group, we sell and service new and used Ford products. Additionally, we sell other makes of used vehicles and service all makes and models, as well as Parts and Accessories.

A Message From Trevor Boquist

President & CEO of Driving Change Automotive Group

From a very young age, I spent time with my father in his business, which was located in a tightly-knit Saskatchewan community, and I learned the importance of relationships and putting people first. I watched how he treated and engaged his team, which shaped my perspective that, without great people that are engaged, you can’t accomplish anything.

We take our customer experiences very seriously and we fully understand that, in today’s world, the customer has even more choice than ever. So we need to be good at listening and understanding our customers’ expectations. Our team established “Customer Service Ground Rules”, which helps provide a really clear pathway as to what each of our team members needs to do in order to provide great experiences.

Our dealerships continue to see upgrades, improvements, and renovations to enhance your experience; however, it is our people who really make you feel welcomed and valued. Looking to the future, we will continue to focus on our greatest strength – our team. Through continued development, training, and support our team will continue to thrive and become leaders within the workplace and the community.

Dealership Locator