At River City Ford we believe in making things simple. Really, who has time for the usual back & forth now-a-days? That’s why we’re doing things differently with Driving Change XP - your key to a new buying experience.

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Best price first

We have nothing to hide, so why give you the runaround? Negotiations are not necessary. Our team of experts have done the research so you don’t have to. You can truly trust we’re giving you the best price first.

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One contact

Being bounced between sales, finance and managers when you’re buying a vehicle is a real buzz kill...you can only drink so much free dealership coffee while you wait. Now you’ll work with one, wonderful person from start to finish.

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Money back guarantee

It’s true! We offer a 5 day or 500 km money back guarantee – no questions asked. Had the vehicle for a couple of days and decided it’s not the one for you? Bring it back. We’re always happy to see your smiling face and we don’t want you to feel any pressure during this experience.


I highly recommend River City Ford. They are highly professional and dedicated to the overall customer satisfaction. Seth was my sales representative he was courteous, highly skilled and knowledgeable in the Ford products and took the time to reply to all my questions. The one point contact for the sales experience is a ground breaking…

Oliver Viveiros

Am very happy with the service I have received with this dealership. Cory and the gang (amongst many others) have been very helpful in answering my questions and helping me buy my truck. Betting on sticking around for many years to come and will let people know River City Ford is a good place to…

Colin Combot (Coco)

Got same-day service at the Quick Lane without an appointment. Vehicle was ready to go in about an hour, and the prices are competitive with other service providers. Friendly staff and nice customer area. Service department is prompt and helpful and provides detailed information about the work required. Have had only good experiences.

Kyle Kachkowski

The service was great and quick! However they advertised a $79 price when I booked the appt but charged me over $100 saying it was due to the oil type I needed. Which is fine, but they didn't say anything until after it was done and I went to pay...

Chrissy Cordingley

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Why Choose Us?

These days, it seems like there’s a car dealership on every corner. At River City Ford, we understand that our customers have a choice when it comes to buying vehicles like the Ford Edge, F-150 and Super Duty, which is why we work harder to make your experience with us truly remarkable.


We’re not content to simply come up to the mark. We go farther, and set new standards of excellence in customer service. If you’re looking for a dealership that offers you something unique, visit River City Ford today! Discover all the reasons people choose to do business with us – the River City Reasons. We're more than your regular Ford Dealer near Brandon and Oak Bluff

A Superior Selection of New and Used Vehicles Your journey to better driving experiences begins on our lot, where you’ll find an impressive inventory of new Ford cars, trucks, and SUVs, each loaded with the latest and greatest innovations in automotive technology. Looking to maximize value with a budget-savvy pre-owned model?


Choose from a selection of pre-owned Ford vehicles, including used Ford F-150s and Super Duty trucks, as well as an array of alternate-brand vehicles from some of Canada’s other favourite auto makers. And with perks like a 30-day exchange policy, half-price oil changes for the lifetime of your vehicle, and free towing anywhere within 100 kilometres of Winnipeg, it’s no wonder River City Ford is a top choice for used car shoppers everywhere!

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